We begin in our ‘Discovery Phase’, during which we learn and deeply understand your value prop; your users’ demographics, psychographics, and painpoints; and your business’ model, needs, and goals. Using this knowledge, as well as our own primary and secondary research methodologies, we create a design strategy at the intersection of your business and user goals. Following this, we jump into design: lo-fi wireframes, design systems, hi-fi mock-ups, and working prototypes—as we continuously test and refine the app. And once you launch, we offer ongoing support and updates to keep the app performing at its best.